Matthew Goodman
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This isn't a subject that we've shied away before. We've covered a vast array of articles based around maintaining creativity and getting more creative [see How to Become a Creative Genius and How to Get Creative or our Creativity tag]
I do find them helpful, though, and thought this one should be added to the list of reading. It's not the most comprehensive list, but there are some good ideas there.
If you're stuck for an idea, open a dictionary, randomly select a word and then try to formulate ideas incorporating this word. You'd be surprised how well this works. The concept is based on a simple but little known truth: freedom inhibits creativity. There are nothing like restrictions to get you thinking.
The random association idea is a great one. Today I was handed a book of 'random word' games that can be used to boost creativity. We are yet to try it, but when we do I will write about the results.
Sometimes you find with no restrictions and absolute freedom, in writing especially, it can be hard to focus and single out the good ideas. Give yourself some limits and you may find your best work surfaces.
10 Steps for Boosting Creativity - [JPB]